Read Or Download Citizen Coke: The Making of Coca-Cola Capitalism by Bartow J. Elmore Full Pages.
By examining ?the real thing? ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
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